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Home improvement campaigns

Start the conversation before the estimate.

Find out what homeowners want to improve and pass the project context to the right person on your team.

Discuss your campaign →

Get the basics of a project right.

Home improvement covers many services, so the campaign starts with your specific offer. Agents can ask about the type of project, location, homeowner interest and a suitable next step for an estimate or consultation.

Focus on your specialty

Define the work you offer, the neighborhoods you serve and the audience you want to reach.

Understand the project

Capture the improvement a homeowner is considering, their questions and the details your sales team needs.

Prepare the handoff

Pass along contact preferences, project notes and any appointment details agreed with the prospect.

Qualify for your actual service

A remodeling consultation needs different questions than windows, flooring or exterior improvements. We build the talk track and qualification criteria around the service you provide rather than treating every home project the same.

From interest to next step

  • Confirm location and project category
  • Record the homeowner’s goals and questions
  • Check the timing for a conversation or estimate
  • Share notes and the agreed follow-up

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